Describe your business
I run a nutrition communications business. Most of what I do involves sharing nutrition information on a mass level. So this is through articles I write for magazines and websites (such as Parade, Women's Health, Runner's World, FoxNews.com, EverydayHealth.com, FoodNetwork.com and more), as well as through recipes and articles I publish on my blog, Amy's Eat List, and nutrition messaging and recipes I develop on behalf of the food brands and commodity boards I work with. I also coach other health professionals to help them grow their media work. I work one-on-one with clients, and I also co-run a media-training e-course called Master the Media.
What made you decide to open this business?
Before I was a registered dietitian, I was a longtime magazine editor at publications, including Prevention, Health, Parents, American Baby, and Weight Watchers Magazine. Now, I combine both of my loves--nutrition and writing--to get nutrition guidance out there on a mass level.
What was it like when you first started?
Lonely! I remember the first week of business, when I was used to being in an office full of people. It was so strange to be working at home alone. I quickly got into a groove, though, joining a co-working space and chatting daily with colleagues who are also business owners.
What has surprised you most when owning a business?
How important networking is. I spend a lot of my time going to networking events and conferences, as well as connecting with colleagues both in person and via phone and email.
What would your customers say they love most about your business?
They see a big and quick impact! The media coaching clients i've worked with have seen major success, getting published and quoted in titles including ReadersDigest.com, Prevention.com, WomansDay.com and many more!
Do you have any exciting plans for the future that you want customers to know about?
I'll be co-running two free webinars in November on how to master the media and skyrocket your income based on building a media presence. You can sign up a MastertheMedia.co!
What is something most people don't know about the business?
I offer a free download, 25 Ways to Cut 100 Calories. I'd love for you to check it out > http://bit.ly/2yrrt7t
Who are some of your business idols and role models? And why?
I'm always impressed by what Amy Porterfield is doing. She runs a business based on the art of the webinar - and how you can use that to really promote your products.
What do you like most about being an entrepreneur?
The freedom! I get to travel a lot - I spend three weeks in Europe this summer, which was pretty amazing.
Do you have any advice that you want to share with other entrepreneurs?
Build a team. In my first year of business, I hired a CPA, a lawyer, and a graphic designer. I acknowledged that I couldn't do everything - and there are other experts who should be a part of my team. If you need a business or media coach, consider outsourcing for those as well. Also, do the work that makes you happy. While this is easier said than done, you are an entrepreneur for a reason. So know that it's ok to turn down work that doesn't seem like a good fit for you and/or your business goals!
What do you love most about the neighborhood?
I'm a coffee shop gal! When I first moved to Jersey City, there weren't that many coffee shops. Now, it seems like there's one every few blocks, and I love to check them out.
Anything exciting going on that customers should know about?
FREE mini e-book! 25 Ways to Cut 100 Calories http://bit.ly/2yrrt7t
Get my latest recipes at Amy's Eat List! amydgorin.com/blog
Read my WeightWatchers.com blog! https://www.weightwatchers.